“Gather a complete knowledge about one single thing and make that accessible for the public in the form of either a book, magazine or digital presence.
Choose one thing, object, word, term – whatever you wish. The more specific, the more you can zoom into the details, the better. Observe it, analyse it, take it to pieces, deconstruct it. Include and mention every detail that, in your opinion, makes it complete. Look at it from perspectives you haven’t considered before, discover it in different ways. Work specifically, accurately and keep very much to the point.”